Home Design Idea Center to Open in Scottsdale
In September the Home & Design Idea Center will open to the public. Located in Scottsdale at 19120 North Pima Rd. (just north of the 101), the facility will house the finest and most compete collection of home and garden related products and services in the Southwest. Visitors will be able to wander among vignettes showcasing home building, interior design, remodeling, landscaping, gardening, home décor and furnishings.
How the Home & Design Center Works:
- Visitors are greeted at the reception counter. There is no charge for admission.
- They’re issued a state-of-the-art hand-held scanner
- Each company’s vignette will display a plaque with an assigned bar code number. When attendees scan the barcode, it generates and records information specific to that company. There is no sales staff in any of the booths.
- At the end of the tour, visitors return to the reception area where a staff member completes their checkout by giving them a take-home bag filled with marketing materials from each exhibit in which they expressed interest.
In addition to the more than 200 vignettes, the facility will also provide a sitting area where attendees can enjoy complimentary beverages, as well as private meeting rooms.
The Home & Design Idea Center is a subsidiary of AZ Big Media, the producer of the annual Arizona Home & Building Expo at the Phoenix Civic Plaza and the publisher of several local magazines. Similar showrooms have enjoyed great success throughout Australia and Europe and are now opening in most major markets in the United States. The owners expect the new facility to draw visitors from throughout Maricopa County, which ranks third nationally in terms of population.
